If You Can Google a Best Practice, You've Already Lost

Max Lishansky, CMO, Cuyana × Lou Mintzer, CEO, Grid & Pixel

Max started in hedge funds, then built marketing businesses from scratch before becoming CMO at Outerknown for five years and now Cuyana. He believes the companies that win aren't Googling for best practices. Lou built Homesnap from zero to a $250M exit over 12 years. He believes if personalization depends on people remembering to do the right thing, it won't scale. There are sixteen people in the room.